Why men like to gaze on the female form
By Roger Highfield, Science Editor
According to the study men take the same pleasure out of looking at an attractive female form as they do from having a curry or making money whereas women do not take any significant reward from looking at pictures of men.
The survey published in the journal Proceedings of the Royal Society B said that brain scan studies show that "reward centres" are triggered in men when they gaze at a woman's face or body whereas they are not in females. It also shows men are more likely to make an effort to view pictures of the opposite sex and pay out money.
The findings shed light on why men are much greater consumers of pornography than women and why sales of Playboy have always exceeded those of Playgirl, according to Dr Benjamin Hayden at the Centre for Neuroeconomic Studies, Duke University School of Medicine, Durham, North Carolina.
"One natural inference is that men are more willing to pay to see these images," he told The Daily Telegraph.
There are so many things wrong with this study. But I blame society for it...
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