Chicago emblazoned the Douglas Park soccer field with a Nike swoosh, and last November it hired Octagon for $285,000 to see how big a revenue boost it might be able to get by offering naming rights to other public property as well as programs. An advisory committee composed of civic leaders will ensure "the integrity of the city of Chicago’s brand image." These days, of course, it’s not clean reputations that matter, according to the marketers, oh no, it’s the image of the brand, whether you’re a company, a city or a moniker on a blog. Houston’s brand took a few dents after it signed over naming rights for the new home of the Astros to Enron in a 30-year, $100 million deal just two years before the crooks at that energy company went bankrupt in the biggest financial scandal since Credit Mobilier bribed 30 Congressmen in the 1860s. Now it's Minute Maid Park.
Quick I need to think of something for me to ask for corporate sponsorship for.
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