This Is Not Fake. It The Best Of The Best

"For months now the finest blogging and casual events reporting" writes The Hard Boiled Egg Gazette.

"I laughed I cried I click on lots of links everyday" The Guy Who Writes This Stuff Times.

Any who, it seems that maybe people are using this web 2.0 for evil and not good and shock surprise writing themselves glowing reviews for their lack luster or full on shitty products or services.

Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year.

Businesses which write fake blog entries or create whole wesbites purporting to be from customers will fall foul of a European directive banning them from “falsely representing oneself as a consumer”.

From December 31, when the change becomes law in the UK, they can be named and shamed by trading standards or taken to court.

The Times has learnt that the new regulations also will apply to authors who praise their own books under a fake identity on websites such as Amazon.

Online consumer reviews are playing an ever greater role in shaping shopping habits, with websites such as TripAdvisor for the travel industry being seen as increasingly influential.

Here is a few hints for you. If the review is too short, it is fake. If the review is too specific, it is fake. If the language is that what gets used to convince people to invest in stuff, it is fake. And conversely if the bad review doesn't go into detail it's written by a crank.

Note this is Europe. In the U.S. I think fake reviews will be done by outsourced labor and fully supported. Fake reviews are one step away from whats in FAQs anyway. Oh how many times does a company have to answer if their product or service is the best on the market today geez.